Tentative Programme

Day 1 (20 Oct. 2018) Day 2 (21 Oct. 2018)
8:30am – 9:00am Registration    
9:00am – 10:30am Parallel Session 1 9:00am – 10:30am Keynote Session 2
10:30am – 10:45am Refreshment 10:30am – 10:45am Refreshment
10:45am – 12:45pm Opening Ceremony &
Keynote Session 1
10:45am – 11:45am Parallel Session 4
11:45am – 12:45pm Parallel Session 5
12:45am - 2:00pm Lunch 12:45am - 2:00pm Lunch
2:00am – 3:30pm Parallel Session 2 2:00am – 3:15pm Parallel Session 6
3:30am – 3:45pm Refreshment 3:15am – 4:15pm Parallel Session 7
3:45am – 5:30pm Parallel Session 3 4:15am – 4:30pm Closing Ceremony & Refreshment

Day 1: 20 Oct. 2018 (Saturday)
Time Activities
8:30am-9:00am Registration
9:00am-10:30am
 
PARALLEL
SESSION
1A
Theme: Organisation Communication
ID102 Cultivating  Students’ Confidence  By Adapting Persuasive Communication Modes  In Leadership Communication Undergraduate Class
ID131 Transactional Analysis And Its Contributions To Organisational Strategic Aims
ID135 A Reflection On The Stakeholder Theory: Impact Of The Government Transformation Policy
ID140 Communication jobs in Bangladesh: core competencies sought in the communication professionals
9:00am-10:30am
PARALLEL
SESSION
1B
Theme: Communication for Social Change
ID101 The Study Of News Coverage Of Antaranews.Com With Republika.Co.Id And Metronews.Com Toward Peaceful Movement On 04 November 2016 In Indonesia
ID111 Media Reporting Of Cyberbullying: A Framing Analysis Of The Star
ID115 Kualiti Hubungan Parasosial Pemimpin Pendapat Kesihatan Dalam Media Sosial: Suatu Tinjauan Literatur
ID120 Media Reporting of Suicide: A Framing Analysis of the Coverage by The Star Newspaper in Malaysia
9:00am-10:30am
PARALLEL
SESSION
1C
Theme: New Media
ID107 An Overview of Public Relations Research in Institute of Public Relations Research Letter in 2015-2017
ID112 Multimodality and Ideology in ISIS/DAESH’s Online Digital Magazines
ID117 Students' perception of weblog effectiveness for learning Public Relations in a tertiary-level course
ID124 Consumers’ motives in using online marketplace website in indonesia: uses and gratification perspective
10:30am-10:45am Tea Break
10:45am-12:45pm Opening Ceremony & Keynote Session 1
12:45pm-2:00pm Lunch & Break
2:00pm-3:30pm
PARALLEL
SESSION
2A
Theme: Organisation Communication
ID143 Practice Theories: Managing Self and Others
ID150 Public responses on the Government Program from the perspective of Stakeholder Engagement Theory
ID151 Predictors of organizational climate: Evidences from selected SMEs
1D154 Role of Communication in Doing Negotiation
2:00pm-3:30pm
PARALLEL
SESSION
2B
Theme: Communication for Social Change
ID122 Psychographics Profiles Of National Service Training Programme (Plkn) Alumni And National Service Volunteer Brigade (Bskn) Members For Sembrong Parliamentary – Application Of Lautan And Intelektual
ID123 Lautan And Intelektual - Psychographics Profiles Of Voter's For Titiwangsa Parliamentary
ID125 Quit Smoking Clinic Attendees And Their Intentions To Quit Smoking: A Health Believe Perspective
ID127 Determinants Of Budget Forecast  Errors And Their Impacts On Budget Effectiveness: Evidence From Indonesia
2:00pm-3:30pm
PARALLEL
SESSION
2C
Theme: New Media
ID126 Influence Of YouTube In Learning English Language Skills: A Study Of Tertiary Level Students In Bangladesh
ID128 Instrument Development To Measure The Quality Of Non-Profit Organisation (NPO) Web Site
ID132 Deformed Images: Brazilian Indians And Cultural Stereotypes
ID133 Climate Opinion: Does It Really Matter In Voicing Out Opinion?
3:30pm-3:45pm Tea Break
3:45pm-5:30pm
PARALLEL
SESSION
3A
Theme: Corporate Communication
ID103 The Brand Image Of Private Higher Education Provider On Social Media Among College Youths
ID113 Developing Corporate Reputation Typology
ID118 Conceptual Exploration On The Role  Of Storytelling In Communicating Corporate Culture In The Real Industry
ID142 If It’s Not Ethical It’s Not CSR; Stakeholder Listening For Corporate Social Responsibility In Bangladesh
ID156 Examining The Influence Of Legal And Political Environment On Freedom Of Information In Malaysian Print Media
3:45pm-5:30pm
PARALLEL
SESSION
3B
Theme: Communication for Social Change
ID129 Communication-Related Barriers To The Use Of Academic Research By Policy And Decision-Makers
ID141 Respect For Marine Life, Hope For Technology, And Anger At The Media: A Focus Group And Social Media Study Of Ocean User Attitudes To Shark Management
ID144 Interpretative Phenomenological Analysis (IPA):  Hermeneutic Practices In Managing Self And Others
ID147 The Study Of News Coverage Of Antaranews.Com With Republika.Co.Id Toward Peaceful Movement On 04 November 2016 In Indonesia (Analysis Entman Framing On The Government And Private Online Portal)
ID159 Sex As A Predictor Of Social Support Communicated In A Facebook-Based Support Group For Mental Health
ID187 Information Sources And Information Needs Of Sexual And Reproductive Health (SRH): A Qualitative Study Among Final Year Students In UUM
3:45pm-5:30pm
PARALLEL
SESSION
3C
Theme: New Media
ID134 Does Voluntary Disclosure Of Managerial Values Influence Corporate Financial Performance?
ID153 The Use And Abuse Of Technology: The Relationships Between Personalities With Continuance Intention To Perform Internet Vigilantism Among Malaysians
ID155 Usability Evaluation Of Let's Talk Now (Letano) App: A Mobile Application For Dysarthric Children
ID164 The Digitalization Of Media Marketing: Overviewing Social Media Marketing Of Today
ID166 Determinants Of Online Purchasing Decision Among University Students
Day 2: 21 Oct. 2018 (Sunday)
Time Activities
9:00am-10:30am Keynote Session 2
10:30am-10:45am Tea Break
10:45am-11:45am
PARALLEL
SESSION
4A
Theme: Political Communication
ID116 The Communicative Constitution Of An Institutional Partnership For River Rehabilitation And Protection In Laguna De Bay Watershed, Philippines
ID158 The Investigative Journalists And Their Challenges In Framing The Issues Of Corruption In Sudan
ID161 Invoke Malaysia And The Licensing Regulation Of Communication And Multimedia Act 1998
10:45am-11:45am
PARALLEL
SESSION
4B
Theme: Communication for Social Change
ID163 Managing Malaysia Aktif Through Theories And Practices
ID167 Identity Building Among The Youth Through Broadcasting: A Case Of Nasionalfm, Malaysia
1D169 Negotiating Interests And Communication Of Halal At School Using Gamification Approach “Halal Race”: An Action Research
10:45am-11:45am
PARALLEL
SESSION
4C
Theme: Corporate Communication
ID179 Establishing Structural Model in Crisis Communication: An Extension and Application of Situational Crisis Communication Theory
ID186 Greening the brand:  Sustaining the corporate identity
ID188 Validating the Organization-Public Relationship Practices Scale in Small Medium Enterprises Industry
11:45am-12:45pm
PARALLEL
SESSION
5A
Theme: Intercultural Communication
ID104 E-Governance: The Communication Challenges And The Way Ahead In Indian Context
ID108 From YOLO To FOMO – An Analysis Of Instagram Use Among Malaysian Youth
ID130 Women Political Communication On Indonesia Regional Heads Election 2018, Case Study At West Java Province
11:45am-12:45pm
PARALLEL
SESSION
5B
Theme: Journalism
ID121 Gender Constructions In Reporting Of Violence: A Critical Interrogation Of Media Representations
ID136 A Study On The Co-Cultural Communication Orientation Of Kasambahays’ Negotiation Of Days-Off
ID157 Examining The Relationship Between Legal, Political Environment And Freedom Of Information In The Print Media Of India
ID183 Reporters-Public Smart Partnership Ensures The Survival Of Investigative Journalism In Malaysia
11:45am-12:45pm
PARALLEL
SESSION
5C
Theme: Communication for Social Change
ID171 Understanding Persuasive Factors That Rationalize Violence Disposition Among Youth
ID172 Quit Smoking Clinic Attendees And Their Intentions To Quit Smoking: A Health Belief Perspective
ID181 Forging And Sustaining Collaborative Partnership Through Available Opportunities And Shared Resources
12:45pm-2:00pm Lunch & Break
2:00pm-3:15pm
PARALLEL
SESSION
6A
Theme: Organisation Communication
ID160 Social Media Influence In Human Resource
ID178 Privacy Concerns On Whatsapp  Usage Among Malaysian Employees: Extending The Social Influence Theory
ID182 Transforming Communication Practices For Managing Foreign Workers In Manufacturing Companies
ID184 Tahap Komunikasi Bimbingan Penyelia Dalam Perindustrian Kecil Dan Sederhana (Pks) Sektor Perkhidmatan Di Malaysia
2:00pm-3:15pm
PARALLEL
SESSION
6B
Theme: Intercultural Communication
ID137 Investigating The Representation Of Multicultural And Religious Values Through Televised Public Service Advertisements (Psas) In Malaysia
ID145 Ngayah: Communication Behaviour Of Balinese Diaspora Jakarta (An Ethnography Of Communication Study Of Piodalan Ceremony At Pura Dalem Purnajati Tanjung Puri)
ID146 An Association Between Attitude Towards Other Cultures (ATOC) And Intercultural Communication Competence (ICC)
ID148 Framing The Enemy: Newspaper Coverage Of Political Parties During The GE14 Campaign
2:00pm-3:15pm
PARALLEL
SESSION
6C
Theme: New Media
ID168 The Investigation Of Socially Constructed Image Of Omani Female Professionals
ID170 Association Between Instagram Use Towards The Self-Esteem In Communication Among University Students: A Case Study Of Communication Bachelor Program, Faculty Of Leadership And Management, Universiti Sains Islam Malaysia (USIM)
ID177 Adoption Factors Of Facebook Among Non Profit Organization In Libya From The Perspective Of Media Richness Theory
ID189 The Role Of Social Media Influencers On Purchase Intention Among Generation Y
3:15pm-4:15pm
PARALLEL
SESSION
7A
Theme: Political Communication
ID162 Management On Technology Influence: Astro Arena
ID165 Social Media Use Fosters The Civic Participation: A Critical Review
ID185 Malaysia Media In Post General Election 14 Era
3:15pm-4:15pm
PARALLEL
SESSION
7B
Theme: Intercultural Communication
ID174 Youth Leadership Communication And Confucian Values: A Conceptual Review
ID175 Interacting With The Other: Student Perspectives On Intercultural Competence
ID180 Work Role Characteristics And The Cross-Cultural Adjustment Of Hotel Expatriates In Malaysia
3:15pm-4:15pm
PARALLEL
SESSION
7A
Theme: Film and Media
ID114 Online Film Criticism And Press Release
ID149 Facebook Messenger As The Medium Of Academic Consultation And The Message In A Thai Context
ID173 Inter Religion Harmony Through Films: An Analysis Of Bollywood Film PK
4:15pm-4:30pm Closing Ceremony & Award Presentation

Keynote Speakers

Prof. Ang Peng Hwa

Professor Ang Peng Hwa

Wee Kim Wee School of Communication and Information
College of Humanities, Arts, & Social Sciences
Nanyang Technological University

Professor Mohan Jyoti Dutta

Professor Mohan Jyoti Dutta

Provost's Chair Professor; Director, Care
Department of Communications and New Media
National University of Singapore

Professor Mohan Jyoti Dutta

Professor Arminda Santiago

College of Mass Communication
University of the Philippines Diliman

Contact Us

Associate Professor Dr. Norhafezah Yusof 
Director i-COME'18
School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia 06010 UUM Sintok, Kedah, MALAYSIA | Email: [email protected]| Tel: +604 9285882 | Fax: +604 9285804

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